Our international initiatives have put Yelp on the path to becoming a global brand.Īt the end of the year, we had vibrant community in 117 Yelp markets in 24 countries around the world with 21% of our Q4 traffic coming from outside the U.S.
In 2013, we also expanded our European sales efforts with ad products and in language support for France, Spain and Germany. In Q4, we completed the Qype integration with Germany, Qype’s largest market, and migrated approximately 1.8 million reviews and approximately 1.4 million photos to Yelp. Our second area of focus in 2013 was international expansion. With 47% of ad impression shown on mobile and a majority of searches coming from mobile it’s clear that our initiatives had been successful as consumers use Yelp to find great local businesses wherever they are and on whatever device they are using. In Q4, we also launched a preloaded app for the Kindle Fire and began powering local search for the Kindle platform adding yet another way for consumers to access Yelp content. In the fourth quarter 1.1 million reviews or 30% of new reviews were posted on mobile. With this goal in mind, we released a number of new mobile features and functionality in 2013 most notably the ability to post reviews.
Each year we get closer to achieving our goal of becoming the de-facto local search engine for the world and we expect more progress along this line in 2014.Īs smartphone and tablet usage continues to skyrocket, we place special emphasis on becoming platform agnostic so that consumers can get the same great experience on Yelp on a range of different devices. And we introduced new tools to close the loop with business owners that helped demonstrate the value they are already getting from Yelp.Įven with the tremendous progress we have made we're still just scratching the surface of the enormous local opportunity.
We expanded internationally focusing specifically on Europe with the Qype integration as we became more of a global brand. We improved the mobile experience by rolling out new features for both contributors and consumers. We made significant progress in all three in 2013. A year ago we introduced three key themes that would be the focus of our business. 2013 was a phenomenal year for Yelp highlighted by strong performance across all of our core metrics and accelerated revenue growth of 69% year-over-year. In our press release issued this afternoon and our filings with the SEC, each of which is posted on our website, you will find additional disclosures regarding this non-GAAP financial measure and a reconciliation of historical net loss to adjusted EBITDA.Īnd with that, I will turn the call over to Jeremy. Please refer to our SEC filings, as well as our financial results press release for a more detailed description of the risk factors that may affect our results.ĭuring our call today, we will discuss adjusted EBITDA, a non-GAAP financial measure. Please note that these forward-looking statements reflect our opinions only as of the date of this call and we undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events. We will make certain statements today that are forward-looking and involve a number of risks and uncertainties that could cause actual results to differ materially. Joining me on the call today are CEO Jeremy Stoppelman and CFO Rob Krolik and COO Geoff Donaker will join us for Q&A.īefore we begin, I'll read our Safe Harbor Statement. Good afternoon, everyone, and thank you for joining us on Yelp's fourth quarter and fiscal year 2013 earnings conference call. Please note that this conference is being recorded. My name is Leslie and I'll be your operator for today. Welcome to the Yelp Q4 2013 Earnings Call. ( NYSE: YELP) Q4 2013 Earnings Conference Call Febru4:30 PM ET
0 kommentar(er)
